The Angelina Jolie effect: how high celebrity profile can have a major impact on provision of cancer related services

Date: 
16 Sep 2014
Source: 
Breast Cancer Research
Audience: 
Patients and public
Type of resource: 
Research

It is frequent for news items to lead to a short lived temporary increase in interest in a particular health related service, however it is rare for this to have a long lasting effect. In 2013, in the UK in particular, there has been unprecedented publicity in hereditary breast cancer, with Angelina Jolie?s decision to have genetic testing for the BRCA1 gene and subsequently undergo risk reducing mastectomy (RRM), and a pre-release of the NICE guidelines on familial breast cancer in January and their final release on 26th June.